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Coach Jessica Baxter is a great coach. She understands an athlete’s goals and works with them to achieve them. Her empathy is her greatest strength as it helps her understand her athletes and is able to keep them calm and focused during training and on race day. I am so happy that she was my coach for my first Ironman. Her optimism, positivity, and overall awesome personality was a great fit for me. If you’re lucky enough to get Jess, then you’re going to have an amazing experience trainin…

Kara Williams

Jessica has helped me completely transform my fitness! She’s truly amazing. I safely lost about 5% in body fat within three months under her nutrition program. I’ve shaved over a minute off my 5K assessment in about five months. Coach Jessica trained me to successfully complete my first 70.3 and my first marathon, where I nearly qualified for Boston. I learned how to swim and was introduced to spinning under two years ago. Now I’m on track to complete my first 140.3 IMMT. Coach Jessica is motiva…

LaRonda Koffi

“With Jessica as my Metabolic Efficiency Coach my training and racing have reached new levels of performance. It is amazing how simple changes to what I eat have lead to better workouts and faster recovery!” – Since becoming M.E., Jeff won the Hogs Hunt 50K on April 19, 2015.

Jeff Irvin

Jessica Baxter literally change my life with her nutrition coaching. I was training for my first Ironman 70.3 race and was having a rough time with nutrition. I was gaining weight , not sleeping well & experiencing post workout fatigue. I was having great success with UCAN during my workouts but,I read that by adding metabolic efficiency to UCAN an athlete could be even more successful. So I scheduled a phone consult with Jessica and she taught me how to eat, not just for training but for every …

Sharon Howell

My husband and I both feel I’ve gotten much faster at biking and running with this program. It makes me feel more like an athlete that just a weekend warrior slowing everyone down. I’m so happy with the results from the program and you help! – Dawn Murrell (TriDot Athlete)

Dawn Murrell

A coach is defined as one with expertise in their field supporting and guiding a learner or client in achieving a specific personal or professional goal. Jessica, you are much more than that, you lead by example, (there are only a few people that I have met that lead in this way) inspiring me to meet and exceed my personal goals by teaching, guiding, supporting. Your focused approach and attention to detail in every aspect of my training has produced results that I never thought I could ach…

Jeff McCrary

I worked with Coach Jessica during the training season of 2019 to prepare for Ironman Louisville. She definitely was able to fine tune my specific training and I also stepped up to training with power (on the bike) during this time. It was fun although difficult (as in hard work) at times but worth it! I definitely saw improvements in cycling and running and am so glad I made the decision to work one on one with her! I also stepped up and worked with her on my nutrition to become fat adaptive an…

Gina Welc

Jessica brings the right amount of push with understanding of a busy lifestyle. She keeps my training on point, and is great about follow up and follow through. She has help me not only with triathlon but with nutrition as well. As a coach myself, I am critical of how i’m trained, and she brings her A game every week.

Bryan Kreitz

After my thyroid issues and struggling with shredding fat while maintaining good athletic performance, I reached out to Jessica. I used to always have sugar bonks after running or high intensity workouts. Since adjusting my food I no longer have those sugar drops. I’m now burning more fat and I can see my abs! I feel great and I’m always satisfied and full. No fads, no gimmicks, just science and a little change in thinking from what many of us are told about how to burn more fat.

Ellie Davis

Jessica was great to work with for guiding me to become more “Metabolically Efficient” in my training and competition. She was very responsive to the questions that I had through the process and getting my nutrition out for my long training days and races. I chose Jessica because we are both ambassadors for a mutual company and I wanted to get my body to burn more fat for fuel instead of the carbs. Figured that I had plenty of fat, why not burn it. Through the 12 weeks with Jessica I dropped…

Chris Holley